Friday, 26 April 2024
Kernzer beefs up SIRO portfolio, inks deals for two additions
by Rose White
After the recent launch of the inaugural hotel under the SIRO brand, Kerzner International Holdings Limited has announced two further signings for the brand. Properties in Riyadh, Saudi Arabia and Los Cabos, Mexico will join recently opened SIRO One Za’abeel in Dubai, and forthcoming SIRO Boka Place in Montenegro, set to open in Q4 2024. The pipeline of new properties demonstrates Kerzner’s commitment to steadily grow and bring its innovative new concept to destinations across the world.
“SIRO encapsulates the dynamic spirit of innovation that has been at the heart of Kerzner’s culture for over 30 years of disrupting the hospitality sector,” said Philippe Zuber, Chief Executive Officer of Kerzner International.
“SIRO is a direct response to the societal shift in attitudes towards sports and wellness was designed to be a rapid-growth challenger brand that enables Kerzner to expand our global footprint in the world’s most vibrant cities. The subsequent excitement we’re seeing among investors and developers is testament to the market demand for this revolutionary new concept.
Subscribe to LATTE’s free eNewsletter to keep up to date with everything in the luxury travel industry.
“In February 2024, we started welcoming our first guests to SIRO One Za’abeel in Dubai. The response from them has been phenomenal and provides a fantastic foundation for growth as we work closely with our partners to grow the pipeline of new SIRO properties around the world.”
Set to open in 2027 and developed by Fortem Capital, SIRO Palmilla will be located in Los Cabos, on the southern tip of Mexico’s Baja California Peninsula, offering a tranquil and temperate climate for SIRO guests wanting to focus on their fitness and recovery. Comprised of 120 keys and a batch of SIRO branded residences, of which 14 will be standalone villas, the site is part of a new masterplan development, Palmilla Reserve. Located near One&Only Palmilla, a flagship property of the One&Only portfolio also run and operated by Kerzner, the development offers sweeping views of the golf course, ocean and surrounding hills.
Located in the city’s prestigious business and residential district of Olaya, SIRO Olaya Riyadh will present convenient entry to the city’s diplomatic quarter, government offices, prominent business centres and high-end retail experiences.
Set to open in 2028 and developed by 80 Real Estate Company, SIRO Olaya Riyadh will feature 200 guestrooms, alongside comprehensive fitness and recovery facilities, unrivalled in the city to date. The hotel is a 30-minute drive from King Khalid International Airport and easily accessible by other modes of transport from within the city.
Representing Kerzner’s first foray into Saudi Arabia, the announcement of SIRO Olaya Riyadh is perfectly timed with the kingdom’s commitment to wellness as both a cultural and economic priority, and complements the recent surge in healthcare infrastructure development.
A revolutionary new concept that combines transformative wellness experiences, an integrated digital strategy and personalised guidance from wellness experts, SIRO is setting a new standard for those seeking comprehensive fitness and recovery solutions across the brand’s core 5 biohacking pillars: nutrition, fitness, sleep, recovery, and mindfulness.
The growing SIRO brand complements Kerzner’s portfolio of luxury and ultra-luxury resorts across the Atlantis, One&Only and Rare Finds brands.
Lead image: SIRO Olaya Riyadh
See sirohotels.com
The post Kernzer beefs up SIRO portfolio, inks deals for two additions appeared first on LATTE Luxury News.
