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Avalon Waterways says it is poised to “smash sales goals” for 2025 following a record-breaking year in 2024.

“We’re coming to the finish line of our strongest sales year ever and I’m thrilled to share that 2025 is on another record pace and gaining,” said Pam Hoffee, President of Avalon Waterways.

“In recent weeks, 2025 bookings are outpacing 2024 by more than 50%, year-over-year,” Hoffee said. “Leading the way are France and Portugal as well as off-season, ‘special interest’ cruises, including our exclusive series of ‘Active & Discovery’ itineraries.”

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In 2025, Avalon Waterways will add another Suite Ship to the rivers of France and cruising Bordeaux on the Garonne and Dordogne Rivers.,

“Our new, week-long Bordeaux itinerary – Bonjour Bordeaux: Châteaux, Wineries & Charming Villages – can also be combined for new, longer cruises on the Seine, Saône, Rhône and Rhine Rivers, creating an incredible, in-depth opportunity to enjoy France and Western Europe, as a whole,” Hoffee added.

Other popular France itineraries leading sales for Avalon for 2025 are Burgundy & Provence, Paris to Normandy and Grand France.

Bookings for Avalon’s new Douro River cruiser, Avalon Alegria, were at capacity this year and forward sales for 2025 are outpacing those this year.

Offseason travel has also surged for Avalon Waterways. Since 2023, the company has increased its off-season cruise offerings by 88%. Among those cruises with the highest year-over-year sales increase are Festive Season itineraries including Christmas in Alsace & Germany, Festive Season in the Heart of Germany and Christmas on the Danube.

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