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Signature Travel Network has expanded its portfolio of cruise partners in 2025 with the addition of The Ritz-Carlton Yacht Collection and Sea Cloud Cruises.

Revealed at Signature Travel Network’s Annual Conference in Las Vegas this week, the two new Preferred Cruise partners prop up the consortia’s stable to 37 cruise lines.

Ignacio Maza, Signature’s former Executive VP turned Senior Advisor (having retired), unveiled the new partners during his fast-paced ‘What’s new for 2025’ workshop on Monday morning which provided members with a snapshot of both cruise lines.

“For the first time in a long-time, Signature has two new cruise preferred partners,” he said.

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For Signature Travel Network members, the benefit when booking RCYC’s Evrima, Ilma or Luminara through SIG Cruise Pro is guests receive a US$500 shipboard credit per suite and a commission of between 12%-15%, depending on the agency’s production.

The introduction of Sea Cloud Cruises offers something “completely different” to what Signature has in its existing stable, Maza said. “Anybody that wants to recapture the past… with beautiful sailing ships with actual sails that have to be hoisted by hand, this is for you.” The Sea Cloud fleet includes the original Sea Cloud, sister-ship Sea Cloud 2, and the newest and largest windjammer, Sea Cloud Spirit which debuted in 2021. Signature’s members earn 17% commission on Sea Cloud and guests receive a US$50 per person, per day shipboard credit.

Maza says the addition of Ritz-Carlton Yacht Collection and Sea Cloud “gives you another quiver in the bow” of cruise products.

The 20-year Signature veteran also provided an update on the new vessels that have recently launched, or will come online with existing partners in the next few year, including Silver Ray (Silversea), EXPLORA II (Explora Journeys), Ilma and Luminara (The Ritz-Carlton Yacht Collection), Pure Amazon (A&K), EXPLORA III and Seven Seas Prestige (Regent Seven Seas Cruises).

“Regent will very soon open the books for its brand-new vessel, Prestige, which will launch in 2026. This ship is going to be phenomenal,” Maza said. “Already there is a tremendous amount of pent up demand, so the minute you get the notice from Regent, make sure you book because this is going to be very, very popular and this is going to be a terrific vessel.”

The industry veteran of nearly 50 years also raved about PONANT’s Le Commandant Charcot, and the isolated regions of the world the LNG-powered ship reaches, such as the physical North Pole, the St. Lawerence River in Canada in the winter of 2025, and the “long journey” from Ushuaia, Argentina to Tasmania, “going to some very remote areas of Antarctica that nobody else goes, and then ending up in Australia.”

Meanwhile, the 2025 ‘SIG Advantage’ benefits members receive for their clients when selling preferred luxury cruises on select sailings, include a private car and guide for Crystal, Explora Journeys, Seabourn and Silversea; hosted sailings and shipboard credits on Crystal, Explora Journeys, Regent Seven Seas, Seabourn and Silversea.

Alex Sharpe, President and CEO said Signature’s cruise program – SIG Cruise Pro – is the “best in the business” among the industry’s consortia groups.

Along with the 2,600 group days, Signature’s members will deliver some 10,000 amenity days.

“That’s 10,000 sailings where you have the opportunity to differentiate yourself from the competition,” Sharpe told delegates at the Annual Conference.

“And our partners give us that [amenity] because you guys are great. They give it because they know the strength of this advisor community and they want you to have the advantage because they want the customers to come through you because you’re going to upsell them, you’re going to take great care of them and make their lives easier.

“So leverage that groups program,” Sharpe recommended.

As revealed by LATTE, a local version of ‘SIG Cruise Pro’ launched in Australia and New Zealand in August. The Ritz-Carlton Yacht Collection is among the initial 12 members.

More exclusive content from Signature Travel Network’s Annual Conference in Friday’s LATTE.

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