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Australia’s love affair with holidaying in Japan’s Nagano has soared to new heights, with figures released by Nagano Tourism Organization showing Australia at number one among the long-haul markets to visit the popular ski region, also famous for its hot springs and snow monkeys.

According to the data, Australia was ranked number two (based on the number of days and nights spent in Nagano), only behind neighbour Taiwan while nearby Hong Kong claimed third spot.

In the first five months of 2024, this rise resulted in a staggering growth of more than 90% compared with the same period last year.

Australians made up to 100,630 bed nights during that period, said Helen Wong, Australian representative of the Nagano Tourism Organization.

“That’s quite an impressive jump from last year’s 52,700 and shows how treasured this region of Japan is to Australians seeking a Northern winter break.” Nagano, some 250km north-west of Tokyo, is home to some of Japan’s best ski resorts, offering a variety of experiences for all levels of skiers and snowboarders.

The best time for skiers and snowboarders to visit is typically from late December to early March with January and February the peak months for its deepest powdery snow. Such are the snowfalls; skiing has often extended into April at higher elevations.

Adding to Nagano’s natural winter appeal are several special events, including The Nozawa Onsen Fire Festival.

The Shiga Kogen ski resort hosts a fun-filled Snow Monkey Beer Live which combines the tasting of craft beer with live music. In mid-February, the Iiyama City features snow sculptures along with spectacular fireworks Throughout the ski season, Hakuba Happo-One hosts several fireworks displays, lighting up the snowcapped mountains.

Hakuba Valley, at the base of the Northern Japan Alps, hosts a range of adventure activities – beyond skiing and snowboarding. They include Snowshoeing, Ice Climbing and Snowmobiling. There are heli-skiing options available as well particularly during March and April.

Beyond the ski resorts, Nagano offers a rich tapestry of cultural experiences. Nagano is renowned for its traditional hot springs. Other highlights include Zenko-ji Temple, Matsumoto Castle, Jigokudani Monkey Park, famous for its snow monkeys that bathe in the springs.

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